Marketing Cloud Channel
Extend your reach with Effective CampaignsMARKETING CLOUD AND PARDOT
Marketing Cloud
- Interaction Studio: Built-in analytics that recognize customers and use AI-powered insights to make account-based marketing easier than ever
- Email Marketing: Drag-and-drop segmentation and deliver emails at any stage of the customer lifecycle
- Social Media Marketing: Social listening and customer sentiment analysis across Facebook, Twitter, LinkedIn, and more with the Social Studio
- Digital Advertising: Display advertising across social media channels with the Advertising Studio
- Mobile Messaging: Targeted SMS messaging
Ideal for companies focusing on both B2C and B2B business.
One place to build end-to-end multichannel marketing campaigns, from email to digital advertising to social media to SMS/mobile messagingPardot
- Email Marketing: Create and send email campaigns
- Lead Generation: Easily build landing pages and forms to convert visitors into known leads
- Lead Nurturing: Build data-driven nurture email flows and other customer-centric marketing campaigns
- Lead Scoring: Determine account-based marketing and sales campaigns and identify key opportunities to send emails and follow up at the right time to the right person
- Sales/Marketing Alignment: Activity tracking, CRM engagement, and real-time alerts for your sales team when key prospects are on your website or interact with emails
Ideal for companies focusing on B2B business
Core use case is all about email marketing and lead generation and nurturingTOP PARDOT FEATURES
- 1Pardot Engagement Studio
- 2Content Builder
- 3Segmentation Lists
- 4Pardot Grading
- 5Third Party Connectors
- 6Pardot Forms
- 7Automation Rules
- 8Litmus Testing
- 9Advanced Email Analytics
- 10Prospect Lifecycle reportings
- 11Email Templating
- 12Salesforce Engage
- 13Engagement Tracker
- 14Connected Campaigns
