Marketing Cloud Channel

Extend your reach with Effective Campaigns

MARKETING CLOUD AND PARDOT

Marketing Cloud

  • Interaction Studio: Built-in analytics that recognize customers and use AI-powered insights to make account-based marketing easier than ever
  • Email Marketing: Drag-and-drop segmentation and deliver emails at any stage of the customer lifecycle
  • Social Media Marketing: Social listening and customer sentiment analysis across Facebook, Twitter, LinkedIn, and more with the Social Studio
  • Digital Advertising: Display advertising across social media channels with the Advertising Studio
  • Mobile Messaging: Targeted SMS messaging

Ideal for companies focusing on both B2C and B2B business.

One place to build end-to-end multichannel marketing campaigns, from email to digital advertising to social media to SMS/mobile messaging

Pardot

  • Email Marketing: Create and send email campaigns
  • Lead Generation: Easily build landing pages and forms to convert visitors into known leads
  • Lead Nurturing: Build data-driven nurture email flows and other customer-centric marketing campaigns
  • Lead Scoring: Determine account-based marketing and sales campaigns and identify key opportunities to send emails and follow up at the right time to the right person
  • Sales/Marketing Alignment: Activity tracking, CRM engagement, and real-time alerts for your sales team when key prospects are on your website or interact with emails

Ideal for companies focusing on B2B business

Core use case is all about email marketing and lead generation and nurturing

TOP PARDOT FEATURES

  1. 1
    Pardot Engagement Studio
  2. 2
    Content Builder
  3. 3
    Segmentation Lists
  4. 4
    Pardot Grading
  5. 5
    Third Party Connectors
  6. 6
    Pardot Forms
  7. 7
    Automation Rules
  8. 8
    Litmus Testing
  9. 9
    Advanced Email Analytics
  10. 10
    Prospect Lifecycle reportings
  11. 11
    Email Templating
  12. 12
    Salesforce Engage
  13. 13
    Engagement Tracker
  14. 14
    Connected Campaigns
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