Pardot vs. Marketing: Know the Key Difference Between the Two
Pardot and Marketing clouds are both automation and digital analytics platforms owned by Salesforce. Most recently, Salesforce announced they would rename Pardot to ‘Marketing Cloud Account Engagement.’ For newcomers to the marketing technology space, knowing which platform is right for your business can be confusing. Though Pardot and Marketing Cloud are separate products, they share many of the same features. So if you’re deciding which is right for your business, this article will help you understand the difference between Pardot vs. Marketing cloud.