June 8, 2023

7 Benefits of Using Salesforce in the Healthcare Industry

In Health Cloud
By Mikael Petersson
As the healthcare industry evolves, so too does its reliance on technology. Technology is improving every facet of patient care, from patient records to appointment scheduling. Leading this revolution is Salesforce, a robust CRM platform with transformative potential. Discover how Salesforce can revolutionize healthcare. Enhance patient care, data management, and efficiency with these 7 key benefits.
Understanding Salesforce Health Cloud
Salesforce Health Cloud is a customer relationship management (CRM) platform for the healthcare sector. Its goal is to create more personalized and efficient patient experiences by bringing together all kinds of health data in one centralized location. Let's delve into the components and capabilities of this powerful tool.
Top 5 Reasons for Healthcare Providers to Adopt It as a CRM System in the Healthcare Sector

As the world's top CRM, Salesforce has a long history of helping businesses reach their sales goals. Salesforce does this by making experiences personal, improving teamwork, and joining separate data together. These helpful features are for more than just sales. They can also be used in healthcare.

Salesforce Health Cloud, introduced in 2016, has shown the healthcare industry the power of a healthcare-focused CRM. Salesforce makes healthcare teams work together better and helps to improve relationships between patients and providers. It even leads to better health results. Salesforce also shows its quick adaptability with the announcement of Vaccine Cloud for various healthcare needs.

  • Joining Together Separate Systems

Salesforce is great at bringing separate data together. This is very helpful for healthcare as many systems could be linked together for better results. For example, a study by HIMSS Analytics says that an average hospital uses 16 different Electronic Health Record (EHR) systems.

But it doesn't stop at EHR systems. Insurance claims systems, lab reports, billing and marketing information, and more exist. All this data isn't very helpful if it's all over the place.

Salesforce brings it all together. Using Health Level 7 (HL7) APIs, EHR information and other data can be securely combined with Salesforce. This makes the work of healthcare IT teams easier. With all patient data in one place, healthcare providers can work more efficiently, make better decisions, and focus more on patient care.

  • Smart Use of Data

When data is all in one place, Salesforce can use it to improve health outcomes. Tools like Tableau CRM give healthcare providers helpful insights to meet patient needs proactively. It can even help identify high-risk patients and put them in the right care management program. Data from wearable devices like fitness trackers can be given to Salesforce to help care for chronic conditions after discharge.

Overall, Salesforce makes it easier for healthcare providers to make data-based decisions. This leads to better health results and happier patients and providers.

  • Better Teamwork

Salesforce Health Cloud builds on the features of Service Cloud to let healthcare providers create Care Teams. These groups are involved in a patient’s healthcare, like doctors, specialists, caregivers at home, and more. Depending on their role, team members can see a shared care management plan, assign tasks, and send messages back and forth from any device. They can also use other Service Cloud features like Knowledge and Live Agent.

Care Teams encourage teamwork and productivity. This makes providers and patients happier — a common benefit when healthcare uses Salesforce!

  • Personalized Experiences

People expect personalized experiences in all areas, including healthcare. Thankfully, Salesforce lets healthcare providers use data to personalize every step of the healthcare journey.

Contact center agents can give more accurate, personalized answers to patient questions. They can do this because patient data cards and visual care timelines make relevant information easy to access.

Personalized care plans can be created by combining clinical data, like medical history, and nonclinical data, like social factors, all in one place. If a patient has any special needs, like transportation, the healthcare provider can take care of it before the patient even mentions it.

Also, communication with the patient can be done in their preferred way, whether through calls, texts, or an online Salesforce Communities portal. The many personalization options offered by Salesforce can build trust, strengthen patient-provider relationships, and lead to better health results.

  • Keeping Data Safe While Continuing to Innovate

Data security is very important for healthcare organizations. Breaches can put patient safety at risk and cost a lot of money. Luckily, Salesforce makes it easy for healthcare companies to keep control of their data and stay compliant with HIPAA and HITRUST. Salesforce Shield combined with Health Cloud can ensure that electronically protected health information (ePHI) is encrypted and only accessible by authorized users.

Even with strict rules, Salesforce encourages innovation. The wide variety of AppExchange solutions lets security-conscious healthcare companies add functionality without risking data security. Solutions like provider-matching, telehealth, document management, and insurance verification apps can help healthcare companies improve their processes securely.

7 Benefits of Using Salesforce in the Healthcare Industry
These benefits demonstrate how Salesforce can transform healthcare organizations by improving patient care, optimizing operations, and driving better outcomes.
Enhanced and Personalized Patient Experience

Salesforce Health Cloud enables you to deliver personalized patient experiences. It brings patient data onto a single platform, providing a comprehensive view of patient information, including medical history, treatment plans, and personal preferences. This allows healthcare providers to deliver personalized care, improving patient satisfaction.

Real-Time Patient Coordination and Engagement

Salesforce's real-time capabilities facilitate effective coordination and engagement with patients. It allows immediate access to patient data, supports instant communication, and provides automated reminders for appointments or medication, contributing to better health outcomes.

A 360-Degree View of Patient Data

With Salesforce, healthcare providers can have a 360-degree view of patient data at their fingertips. This comprehensive view ensures seamless access to medical histories, test results, and other essential data. It supports informed decision-making, thus leading to effective patient management and improved care delivery.

Faster Service

Salesforce's efficient platform can accelerate service delivery in healthcare settings. It simplifies administrative tasks, reduces paperwork, and automates processes, leading to quicker service and more time for patient care.

Enhanced Care Team Collaboration

Salesforce promotes collaboration among care teams. It offers a unified platform where medical professionals can share information, discuss cases, and plan treatment strategies. This collaborative approach helps provide coordinated and high-quality care to patients.

Keep Data Secure While Continuing to Innovate

Data security is critical in healthcare, and Salesforce is good. It offers robust security features that protect patient information while enabling innovation. It provides secure access controls, data encryption, and compliance tools, ensuring data integrity and trust.

Build Trusted Member Relationships

Building trusted relationships with patients is essential in healthcare, and Salesforce supports this effort. Its CRM capabilities help healthcare providers engage with patients effectively, build strong relationships, and foster trust.

In conclusion, Salesforce's capabilities can revolutionize healthcare delivery. Its emphasis on personalized care, efficient service, data security, and collaboration makes Salesforce in healthcare a powerful tool for enhancing patient care and operational efficiency. With Salesforce, healthcare providers can confidently and easily navigate the complexities of the healthcare landscape, providing excellent care to their patients.

How eClouds Experts Can Help?

eClouds has been working with Salesforce for over 16 years. Our team of certified experts is here to help grow your business. We've worked in many sectors, gaining a deep knowledge of business models. This lets us give you the best solutions.

eClouds is highly respected in the Salesforce community. Based on community feedback and project satisfaction surveys, we have a strong customer satisfaction score of 4.9 out of 5.

Citation Reference
  1. The Connected Patient Journey. Retrieved from Salesforce (n.d). https://www.salesforce.com/ap/campaign/connected-patient-journey/
  2. Welcome to the Age of the Patient. Retrieved from Salesforce (n.d). https://a.sfdcstatic.com/content/dam/www/ocms/assets/pdf/industries/age-of-the-patient-ebook.pdf
  3. Put patients at the heart of every decision. Retrieved from Salesforce (n.d). https://www.salesforce.com/ap/solutions/industries/healthcare/health-cloud/
  4. Health Cloud Data Models for Healthcare. Retrieved from Trailhead (n.d) https://trailhead.salesforce.com/users/strailhead/trailmixes/health-cloud
author avatar
Mikael Petersson