May 30, 2023

The Beginner’s Guide to Salesforce Health Cloud

In Health Cloud
By Mikael Petersson
Salesforce Health Cloud is a game-changing CRM solution tailored to the healthcare industry. By leveraging its robust features, healthcare organizations can unlock the power of patient data, streamline care coordination, and deliver personalized, patient-centric care. From gaining a comprehensive view of patients to enhancing collaboration among healthcare teams, Health Cloud provides the tools to achieve excellence in healthcare delivery. In this ultimate guide, we'll help you understand how Salesforce Health Cloud is revolutionizing patient care.
What is Salesforce Health Cloud?
Salesforce Health Cloud is a specialized customer relationship management (CRM) platform tailored for the healthcare industry. It empowers healthcare providers to deliver personalized patient experiences, streamline workflows, and drive better health outcomes. By leveraging Salesforce's renowned CRM capabilities and combining them with healthcare-specific functionalities, Health Cloud offers a comprehensive solution that revolutionizes how healthcare organizations interact with their patients.
How does the Salesforce Health Cloud work?

Salesforce Health Cloud is a health IT CRM system incorporating doctor-patient relationships and record management services. It is designed to manage patient care and medical records effectively and efficiently. Here's an overview of how Salesforce Health Cloud works:

  • Unified Patient View: Salesforce Health Cloud offers a single, unified view of the patient. It integrates data from multiple sources, including electronic health records (EHRs), medical devices, wearables, and more, to provide a comprehensive 360-degree view of each patient. This helps healthcare providers to understand the patient’s health history, habits, and preferences all in one place. Viewing and managing appointment schedules, treatment plans, and health goals is also possible.
  • Collaborative Care: Salesforce Health Cloud is designed to connect the entire care team, including doctors, nurses, caregivers, and patients. It allows collaboration and information sharing among all members. For instance, caregivers can share treatment notes, or doctors can share treatment plans, leading to improved patient care.
  • Personalized Engagement: Healthcare providers can deliver personalized care to each patient with the data available. They can understand the patient’s behavior and preference, customize communication, and deliver care accordingly. For example, they can send reminders for check-ups or medication via the patient's preferred mode of communication.
  • Security and Compliance: Salesforce Health Cloud complies with healthcare standards and regulations like HIPAA to ensure that patient data is secure. The platform uses several layers of security to protect sensitive patient information. 
  • Interoperability: Salesforce Health Cloud can easily integrate with other systems through APIs and pre-built services. This means that it can connect with EHR systems, billing systems, scheduling systems, and more. This integration makes it a versatile platform that can be tailored to suit specific healthcare needs.
  • Predictive Insights: Using advanced analytics and AI, Salesforce Health Cloud can provide predictive insights for proactive care. It helps to identify at-risk patients, recommend preventive care, and more.
  • Community Portals: Salesforce Health Cloud can also create community portals where patients can find resources, connect with health professionals, book appointments, and manage their health profiles. This encourages patient engagement and makes patients more involved in their health journey.
What does the Salesforce Health Cloud offer?

Salesforce Health Cloud offers several features that support efficient healthcare management:

  1. Comprehensive Patient Profiles: It provides complete views of patient demographics, lifestyle information, communication preferences, and a timeline of previous interactions, giving providers the context they need to offer personalized treatment.
  2. Collaboration across healthcare teams: The platform offers tools that help different healthcare professionals to communicate and collaborate efficiently, thus ensuring that patients receive holistic care.
  3. Patient engagement tools help healthcare providers connect with patients in new ways, including mobile, 1-to-1 journeys, and proactive health management.
  4. AI-powered insights: Leveraging Salesforce's AI technology, Einstein, the Health Cloud can provide predictive insights, recommendations, and automated tasks to help care teams work more efficiently and make better decisions.
  5. Security and compliance: Given the sensitive nature of healthcare data, Salesforce Health Cloud has robust security features to ensure compliance with healthcare regulations like HIPAA.
Key Features of Salesforce Health Cloud

Let's explore some of the key features and benefits that make Salesforce Health Cloud an indispensable tool for healthcare organizations:

Comprehensive Patient Profiles

Salesforce Health Cloud provides a comprehensive 360-degree view of each patient by consolidating data from various sources, such as electronic health records (EHRs), wearable devices, and patient-generated data. This holistic patient profile enables healthcare providers to understand better their patients' health, preferences, and history, empowering them to deliver personalized care.

Care Plan Management

Effective care planning is critical in ensuring optimal patient outcomes. Health Cloud offers robust care plan management capabilities that allow healthcare providers to create, manage, and track individualized patient care plans. By aligning care plans with patients' specific needs and goals, healthcare professionals can enhance patient compliance, monitor progress, and make timely adjustments.

Intelligent Task and Workflow Management

Efficient task and workflow management are vital to streamline operations and maximize productivity. Salesforce Health Cloud provides intelligent task management features that automate routine administrative tasks, prioritize activities, and assign tasks to the appropriate healthcare professionals. This automation frees up valuable time, allowing healthcare providers to focus more on direct patient care.

Advanced Analytics and Reporting

Data-driven insights play a pivotal role in optimizing healthcare delivery. Salesforce Health Cloud offers robust analytics and reporting capabilities that enable healthcare organizations to gain actionable insights from their patient data. By leveraging powerful analytics tools, healthcare providers can identify trends, track outcomes, and make data-backed decisions to improve operational efficiency and patient care.

Secure and Compliant Data Management

Maintaining patient data's security and privacy is paramount in healthcare. Salesforce Health Cloud adheres to the highest industry standards for data security, including compliance with regulations such as HIPAA (Health Insurance Portability and Accountability Act). This ensures that patient information remains confidential and protected from unauthorized access.

Who Uses Salesforce Health Cloud?

Salesforce Health Cloud is used by various entities within the healthcare ecosystem. This includes:

  • Healthcare Providers: Hospitals, clinics, and individual healthcare practitioners can use Health Cloud to manage patient data, track patient health outcomes, and improve patient-provider communication.
  • Health Insurers: Insurance companies can use Health Cloud to manage customer relationships, track claims, and provide better customer service.
  • Life Sciences Companies: Pharmaceutical and biotechnology companies can use Health Cloud for research, clinical trials, and drug discovery.
  • Government Health Organizations: Public health entities can use Health Cloud to manage public health data and improve community health outcomes.
  • Patients: Through portals and apps connected to the Health Cloud, patients can have greater control and access to their healthcare information, book appointments, and communicate with their healthcare providers.

In general, Salesforce Health Cloud is designed to help any organization that wants to put patients at the center of every decision and create more personalized, 1-to-1 patient journeys.

Salesforce Health Cloud Pricing
When selecting the right Health Cloud edition for your business, it's essential to consider your specific requirements and industry focus. Here's a breakdown of the available editions to help you make an informed decision:
How to Select the Right Health Cloud Edition
Health Cloud brings the world's #1 CRM to healthcare and life sciences with industry-specific innovation to help improve access and lower costs, personalize health experiences at scale, and deliver cost-saving care and services in real time. Built on a secure, configurable platform with modern integration capabilities, Health Cloud connects EHR data, claims systems, patient service programs, device inventory, and more to provide a holistic, 360-degree view of the patient, member, or customer.
Salesforce offers a Life Sciences edition to deliver industry-specific value to MedTech and pharmaceutical customers so they can drive efficient growth faster as they solve business challenges.
MIMIT Healthcare Received 459% return on investment
Choose the Health Cloud edition that's right for your business:
Health Cloud Enterprise
Out-of-the-box CRM for
healthcare and life sciences
Per User / Per Month
Billed with annual contract
Health Cloud Unlimited
Unlimited CRM power and support
for healthcare and life sciences
Per User / Per Month
Billed with annual contract
Health Cloud for life sciences Enterprise
Out-of-the-box CRM for the
life sciences customers
Per User / Per Month
Billed with annual contract
Health Cloud for life sciences Unlimited
Unlimited CRM power and support
for life sciences
Per User / Per Month
Billed with annual contract

Health Cloud Enterprise
Price: $300 USD/user/month (billed with annual contract)

  • Health Cloud Enterprise is designed to provide an out-of-the-box CRM solution for healthcare and life sciences organizations. It offers comprehensive features to improve access, personalize health experiences, and deliver real-time cost-saving care and services.

Health Cloud Unlimited
Price: $450 USD/user/month (billed with annual contract)

  • Health Cloud Unlimited offers unlimited CRM power and support for healthcare and life sciences organizations. It includes all the features of Health Cloud Enterprise, providing expanded capacity and scalability to accommodate growing organizations and larger user bases.

Health Cloud for Life Sciences Enterprise
Price: $225 USD/user/month (billed with annual contract)

  • Health Cloud for Life Sciences Enterprise is specifically tailored for life sciences customers, including MedTech and pharmaceutical organizations. It provides an out-of-the-box CRM solution designed to address the unique needs of the life sciences industry.

Health Cloud for Life Sciences Unlimited
Price: $375 USD/user/month (billed with annual contract)

  • Health Cloud for Life Sciences Unlimited offers unlimited CRM power and support for life sciences organizations. It includes all the features of Health Cloud for Life Sciences Enterprise, providing expanded capacity, scalability, and premium support services to drive efficient growth and address the business challenges faced by the life sciences industry.

Consider your organization's needs, industry focus, and budget to determine which Health Cloud edition best aligns with your requirements. Remember that each edition offers a comprehensive range of features and capabilities, ensuring you can leverage the power of Salesforce to improve access, personalize health experiences, and deliver exceptional care and services in real-time. 

How eClouds Experts Can Help?
eClouds has more than 16 years of experience with the Salesforce platform. Our team of certified, experienced professionals is ready to help your business grow. We have worked with customers from different industries and gained deep insight into their unique business processes, which helps us provide optimal solutions.
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author avatar
Mikael Petersson